In Nepal, the founder of Mantra Guitars, Mr. Robin Sharma, approached our agency with a compelling demand: the necessity for thoughtfully curated names for their guitar models that would authentically resonate with Nepali history and culture.

Recognizing the significance of this imperative, we embarked on an extensive research and branding initiative to deliver a tailored solution. Our comprehensive efforts resulted in the successful development of a brand that profoundly honors Nepali cultural heritage. We strategically curated a collection of musical instruments bearing Sanskrit-inspired names such as Karma, Avatar, Astitva, Moksha, Mukti, and Prakriti, encompassing a wide spectrum of price points to ensure accessibility and inclusivity.

Furthermore, in collaboration with our agency, a philanthropic endeavor known as the “Mantra Artist Fund” was established, further augmenting the brand’s commitment to nurturing and supporting artistic talent. This strategic partnership not only addressed the core branding challenge but also enriched the brand’s identity and impact within the cultural and musical landscape.