WHO ARE WE
NOT JUST YET ANOTHER RESEARCH AGENCY
Being in the industry of mining truths predominantly through verbal interactions, it is rather crucial to be capable of speaking people’s version of truth.
Hailing from the world of ‘curiosity’, Factive Research was birthed on the very premise of the quest to dig out facts; unadulterated, blatant and hard-hitting facts with no filters, whatsoever. With an extensive first-hand experience in distinct categories, we have been blessed with access to consumer pockets from across India.
Our journey of breaking down any given problem statement starts with contextualizing – we believe that the customer’s life stage & lifestyle concerns have a direct impact on their consumption patterns.
It’s unfair to call us yet another research agency, we function as a team of investigators & instigators who specialize in people first and then the consumer, by experimenting with questioning methodologies, projective probing and most importantly, by being genuinely curious
and keen listeners.